Synaptec is an innovative mental health screening tool targeting pediatricians and parents in the diagnosis and treatment of children and teens with ADHD and video game/screen addiction.
I completed a competitive analysis of the mental health tech landscape and created a visual identity to stand out from competitors and align with their vision and target audience. The project included a logo system with primary and secondary logos, brand colors, typography, branded marketing materials and visual guidelines, in collaboration with BOUNCE Marketing & Consulting.